Our Cambridge National in Enterprise and Marketing course offers our learners the opportunity to achieve a Level 1 or Level 2 vocational qualification in Business Education.
The course comprises three mandatory units:
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R067 – An externally examined unit that is worth 40% of a learners’ final grade.
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R068 – An internally assessed unit which requires learners to develop a product in response to a given business scenario (referred to as the ‘business challenge’). Contributes to 30% of the learners’ final grade.
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R069 – An internally assessed unit in which learners pitch the product idea they developed in R068. Contributes to 30% of the learner’s grade.
Mandatory Units: Details
Unit R067: Enterprise and Marketing Concepts
This unit is assessed by an exam. You will learn about the key factors to consider and activities that need to happen to operate a successful small start-up business.
Topics include:
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Characteristics, risk and reward for enterprise
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Market research to target a specific customer
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What makes a product financially viable
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Creating a marketing mix to support a product
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Factors to consider when starting up and running an enterprise.
Unit R068: Design a Business Proposal
This unit is assessed by a set assignment. You will identify a customer profile for a specific product, complete market research to generate product design ideas, and use financial calculations to propose a pricing strategy and determine the viability of your proposal.
Topics include:
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Market research
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How to identify a customer profile
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Develop a product proposal for a business brief
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Review whether a business proposal is financially viable
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Review the likely success of the business proposal.
Unit R069: Market and Pitch a Business Proposal
This unit is assessed by a set assignment. You will develop pitching skills to present your business proposal to an external audience. Finally, you will review your pitching skills and business proposal using self-assessment and gathered feedback.
Topics include:
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Develop a brand identity to target a specific customer profile
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Create a promotional campaign for a brand and product
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Plan and pitch a proposal
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Review a brand proposal, promotional campaign and professional pitch.
Sequence and Structure
We have carefully considered our approach to delivering this course. Topics have been sequenced logically and reorganised where necessary to allow learners to build on prior knowledge.
We also provide frequent retrieval opportunities in lessons to ensure knowledge and understanding of key topics are recapped, helping to embed understanding and ensuring learners achieve their best at key assessment points for this course.
The sequence and structure of our scheme of learning is supported by ‘Learning Journey’ documents that are shared with our learners and other stakeholders, such as parents/carers, with the aim of communicating our approach to this course in an accessible and purposeful way.
Cultural Capital
Cultural Capital refers to the knowledge and skills our learners require to become educated citizens with the ability to transfer and apply this knowledge and these skills in a range of different settings. The nature of Business means that our learners will attend our lessons with different life experiences and, where these are valuable and applicable to our scheme of work, they will be nurtured and shared readily in lessons. Our scheme of learning, teaching content, and approach to this course means that these experiences will be developed for all learners.
There are inevitable links to many different subjects throughout this course and these are communicated to our learners. Links to careers and other future life experiences are also highlighted throughout our delivery of this course to ensure we habitually take advantage of opportunities to develop the knowledge and skills required for our future educated citizens.
What Will My Child Gain From the Qualification?
All results are awarded on the following scale:
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Level 2: Distinction*, Distinction, Merit, Pass
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Level 1: Distinction, Merit, Pass, and Unclassified
Pupils will also develop key skills that are transferable to the workplace. Some of these key skills include managing time, meeting deadlines, and developing their communication skills.
Departmental Resources
Pupils have all been given a revision guide which contains a link to access the resource online, as well as practice questions. Please note: The question papers currently available are for the OLD SPECIFICATION and can be used for the style of questions, but some of the content has changed slightly. Pupils should use their revision guide for the up-to-date specification. The question papers will be updated as new exam papers are released.